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Trademark Registration & Filing:
MontaguLaw provides comprehensive trademark filing services
in more than 125 countries. Unlike the traditional firm-client relationship,
we view ourselves as a partner to the client.
Instead of knee-jerk registrations in multiple
countries, we work with our clients to determine the
countries where registration will offer maximum protection within our client's budget.
We will carefully draft the registration application
to obtain broad protection in each
selected jurisdiction. By avoiding unnecessary applications, and by foreseeing future objections and solving problems prior to submission,
we minimize cost.
Naming Architecture.
We can partner with you to develop a naming
structure that fits your company's needs. There are
numerous strategies that can be employed when it
comes to naming products and securing trademark
registrations. We will
work directly with you and members of your company
to determine the most effective and cost-efficient
naming strategy. Examples of naming strategies
include: (i) developing a strong house mark;
(ii) consistently using this mark in association with new
products, (iii) using descriptive stems along with the
house mark for new products, and (iv) carefully
selecting sub-brands and registering them as
trademarks in jurisdictions where the marks are
used. |